Marion Montignies is a psycho-behavioral consultant
approved and certified Herrmann France-Europe
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THE FUNDAMENTALS OF OFFICINAL MERCHANDISING
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A precise and concrete program to permanently maintain clear, readable and attractive merchandising.
On the program: qualitative (implement what, why?) And quantitative (merchandize what, how?) Merchandising, linear markup, operational merchandising (front-office and back-office checklists). The following are studied during this training: the choice of locations, linear layout techniques, exposure on gondolas, laboratory planograms in OTC and parapharmacy, ILV management (information on the point of sale).
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Educational objective:
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Knowing how to apply merchandising implementation rules in all circumstances (variety of brands, ranges and stocks). Master the principles of merchandising communication (zoning, signage, markup, price display, promotional display, communication advice on shelf, upstream and downstream management).
